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USA Triathlon is pleased to announce the launch of the Club Leadership Webinar Series, a multisport club education program that will share the best practices of official USAT clubs from across the nation. The Club Leadership Webinar Series will launch its first webinar on June 14, 2012; followed by a webinar each month until December 2012. The Series will introduce webinar topics such as non-profit vs. for profit, marketing, sponsorships, youth participation as well as Paratriathlon involvement.
Each webinar will be 50 minutes with 10 minutes for Q & A with the presenters. Clubs administrators, coaches and race directors will pay $14.99 to view the webinar. USAT Certified Coaches and Race Directors who wish to earn 1 CEU for this webinar must purchase the webinar and then complete the corresponding webinar exam. Those that wish to earn CEU credit would purchase the webinar exam for $9.99 for a total of $24.98; this total cost includes viewing of the webinar and 1 CEU credit.
The Club Leadership Webinar Series tentative schedule:

*Dates and presenters are subject to change

 Date Time
6/14/2012 Completed

Topic: For Profit vs. Non- Profit
Presenter: Jason Burdge, NorCal Junior Multisport

For-Profit vs. Nonprofit: What is the right corporation type for your needs? Learn the fundamental differences between business entity types and how to identify if starting a nonprofit corporation is the correct business decision. We will explore what separates for-profit corporations from nonprofit corporations, the advantages and disadvantages of each and how you start the filling process. We will also look at fiscal sponsorship, an underused option that allows a program to take advantage of the benefits of an existing tax-exempt organization. This option can be particularly beneficial to clubs, events and short projects with a charitable purpose.

Click here to register for this webinar.

1:00pm MT Topic: Funding A Multisport Group: Leveraging The Whole Ecosystem To Fuel Growth
Presenter: Thom Richmond, California Triathlon

This webinar will cover best practices and discuss creative ways to partner with key stakeholders to increase available funds for a triathlon club. Attendees will leave this webinar with a sponsor template that will be a valuable tool to accelerate your 2013 efforts. Topics to be covered include:

  • Creating A Sponsorship Plan: Top 10 Rules
  • Harnessing The Buying Power Of The Sport & Your Group
  • Engaging Lifestyle & Triathlon Specific Sponsors
  • Leveraging Key Stakeholders: Membership, Local & National Sponsors, Race Directors, Non-Profit Options

Click here to register for this webinar.

2:00pm MT Topic: Marketing 101 - The Fundamentals of Club Marketing
Presenter: Todd Waldner, iCAN Junior Triathlon Club

With over 103,000 adults and 43,000 youth members of USA Triathlon, an annual growth rate of 5.18% and 25.81% respectively over the past 5 years, can anybody say opportunity?    This webinar will lay out fundamental marketing strategies necessary to develop and grow a sustainable triathlon club.  You will see simple methodologies designed and implemented to produce outstanding results.   

During this webinar, Todd Waldner of iCAN Junior Triathlon Club will share his experience and discuss fundamental, results driven methods, for marketing a triathlon club including:

  • Importance of a marketing plan
  • Your “Brand”
  • Understanding your market
  • Marketing individual and responsibilities
  • Developing club/team specific marketing materials
  • Measuring results
  • Utilizing social media
  • Importance of community visibility

Please join this webinar to learn fundamental marketing strategies that will establish your brand, increase community awareness and increase participation within your triathlon club or team.

Click here to register for this webinar.

5:00pm MT Topic: Youth Participation
Presenters: Shelly O'Brien, IconOne Multisport & Steve Kelley, USA Triathlon
12/5/12 TBA Topic: Paratriathlon Involvement
Presenter: Mike Lenhart, The Getting2Tri Foundation & Brad Smith, Atlanta Triathlon Club

USAT is looking to add additional topics for the 2013 season. If you have any topic and/or presenter suggestions, please email your ideas to