USAT Events

Topic: How to Make a Profit in the Triathlon Sports Market
Presenter: Ben Greenfield

As one of the fastest growing sports in the world, triathlon has taken the fitness universe by storm. But, unlike the marathoners of the 80's, triathletes are poised and ready to spend mega-money on expensive bikes, overpriced wetsuits...and top dollar coaches. Most of your competitors have only a limited understanding of the burgeoning triathlete population, but with just a few additions to your personal training toolbox you can harvest a massive number of clients from this demographic and command an enormous income.

In this webinar, Ben Greenfield will teach you where to go to establish an immediate relationship with hundreds of triathletes in your community, how to market to the endurance athlete CEO psyche, how to easily acquire metabolic equipment, the Oilwells of endurance coaching, simple hardware and software combinations that let you market yourself as a biomechanics guru, the ins and outs of creating and marketing your online triathlon trainer presence as well as Ben's top ten closely guarded secrets for constructing multiple income streams in the triathlon market.

Ben Greenfield

Ben Greenfield is recognized as one of the top fitness, triathlon, nutrition and metabolism experts in the nation.  Ben coaches and trains individuals for weight loss, lean muscle gain, holistic wellness, and sports performance all over the world via online training from the website Pacific Elite Fitness. He also runs the Rock Star Triathlete Academy, which is the internet’s top school for learning the sport of triathlon and how to be a better triathlete.

From 2006-2009, Ben was Director of Sports Performance and managed the physiology and biomechanics laboratory at Champions Sports Medicine in Spokane, WA, offering metabolic-based weight loss, bicycle fitting, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, resting metabolic rate analysis, and other cutting-edge procedures for weight loss and performance. He is now a full time coach, trainer, nutritionist and author. He was voted in 2008 as the Personal Trainer of the Year, by the National Strength and Conditioning Association, an internationally recognized and respected certifying agency.

As a public speaker on fitness, nutrition, and training, Ben hosts one of the top ranked fitness podcasts in iTunes, the Get-Fit Guy, and has been a keynote lecturer at the Hawaii Ironman World Championships Medical Conference, the Coeur D’ Alene Ironman Medical Conference, USAT Art & Science of Coaching Symposium, Can-Fit-Pro Conference, Pilgrim’s Wellness Center Education Series, Fleet Feet Sports Endurance Sports Clinic and REI Nutrition Clinic. He sits on the board of directors for Tri-Fusion triathlon team, the Fellowship of Christian Athletes, and is the official coach for the YoungTri. As a triathlon coach and competitor, Ben competes at Ironman and Half-Ironman World Championships, holds a ranking as of USAT’s top ranked age grouper triathletes, and competes in 15-20 triathlons each year, both nationally and internationally.