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Club Leadership Webinar Series: Funding A Multisport Group: Leveraging The Whole Ecosystem To Fuel Growth


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Topic: Funding A Multisport Group:  Leveraging The Whole Ecosystem To Fuel Growth
Presenter: Thom Richmond

Purchase this archived webinar here.

This webinar will cover best practices and discuss creative ways to partner with key stakeholders to increase available funds for a triathlon club.  Attendees will leave this webinar with a sponsor template that will be a valuable tool to accelerate your 2013 efforts. Topics to be covered include:   

  • Creating A Sponsorship Plan:  Top 10 Rules
  • Harnessing The Buying Power Of The Sport & Your Group
  • Engaging Lifestyle & Triathlon Specific Sponsors
  • Leveraging Key Stakeholders:  Membership, Local & National Sponsors, Race Directors, Non-Profit Options
  • Q&A

Thom Richmond

In October 2010, Thom Richmond and a few friends founded California Triathlon with a principal purpose of creating a network of affiliated clubs that looks for opportunities to play, train and race together as well as grow the sport.  In year one the Cal Tri Network gained participation from most major multisport clubs in the state as well as USA Triathlon.  Most recently, California Triathlon hosted the 2nd annual Club Summit on May 4, 2012 at Wildflower with over 35 clubs represented from around the state.  Particular focus centered on:  Club Administration, Volunteers, USA Triathlon, Acquisition & Retention, Club Insurance, Club Events, Club Marketing, Collegiate Programming, Youth Programming as well as Green Initiatives

Thom is a managing partner of a consulting group that provides strategic direction to a client list of media & technology companies.  He is married to a very understanding wife, Sally, who is Dean of Admissions at Occidental College, and they have a 7 year old girl, Karena, who thinks gymnastics is way cooler than triathlon.

California Triathlon is a community service group with a multisport habit.  More information is at



$14.99 for Club Leadership, Coaches & Race Directors
$24.98 for Certified Coaches & Race Directors with 1 CEU
$34.99 for Non-Members



Event Type: National
Entry Fee: $14.99 for Club Leadership, Coaches & Race Directors; $24.98 for Certified Coaches & Race Directors with 1 CEU; $34.99 for Non-Members
Event Date: Sep. 19, 2012
Start Time: 1:00 PM MST

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