Webinar: Ultimate Triathlon Experience: How to Put on a Successful Event at the Local Level
Topic: Ultimate Triathlon Experience: How to Put on a Successful Event at the Local Level
This Webinar will explore how Race Directors can deliver a first class experience for their athletes at local multisport events! We have seen tremendous growth in our sport over the past few years, and Race Directors have been challenged to provide an unforgettable experience for their athletes, especially at local events. There are multiple ways to change first time multisport athletes into repeat customers and leave them talking about your races all year long! Some of the topics discussed during this webinar include:
1. How to go from “Race Directing” to “Experience Directing”
2. Importance of Course Design: three key concepts - safety, attractiveness, and accessibility.
3. Implementing Event Experiential Marketing: sense, feel, think, act, and relate marketing practices.
4. Focusing on the beginner/first-time multisport athlete
5. How to implement social marketing/networking into your event(s)
Beth Atnip has been race directing since 2003, when she started serving as the Race Director for the Susan Bradley-Cox Tri For Sight Triathlon/Duathlon, a local race in Lexington, KY. This race raises money for the University of Kentucky Eye Research Fund, which supports work that helps physicians better understand and treat blinding diseases such as macular degeneration, diabetic retinopathy and glaucoma. She is also the Race Director for Ironman Louisville an the Markey Race for Women’s Cancer Triathlon (Lexington, KY) Additionally, Beth is the founder of the Central Kentucky Triathlon Race Series, a local race series developed in 2010 involving three local sprint triathlons. The race series was developed to support growth of the sport in the central Kentucky region.
Beth is currently a USAT Level 2 Certified Triathlon Coach , USAT Youth and Junior Certified Coach and a USAT Certified Race Director. She received her B.A. in Education, M.S. in Health Promotion and MBA from the University of Kentucky. In addition to being a Race Director, she is also the Director of Athlete and Information Services at Ironman. She is also the co-owner of Mideast Multisport LLC.
Event Type: National
Entry Fee: $14.99 for USAT Members and Race Directors; $24.99 for Non-Members
Event Date: Dec. 5, 2012
Start Time: 1:00 PM MST
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