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Webinar: Stop Running Your Triathlon Business Like a Hobby - Run It Like a Business!


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Topic: Stop Running Your Triathlon Business Like a Hobby - Run It Like a Business!

Triathlon is viewed by many has a hobby.  For those who have turned their triathlon passion into a business, too often they forget (or don't know how) to run their hobby as a "real" business.  Basic groundwork and principles for running a profitable triathlon-related company will be presented.  Examples of successful (and not so successful) business decisions will also be discussed.  Best practice principles learned over 15 years of business ownership will be outlined, including creating a new event, effective marketing, responsible budgeting, sponsorship activation, and how to sell a triathlon event and/or business.  This webinar will apply to many aspects of triathlon including event production, race directing, triathlon coaching, and to others who plan/hope to someday open their own triathlon business.  Although not a focus of this webinar, many of the topics will apply to retail stores.

Purchase this archived webinar here.

Chris Bowerbank

Chris Bowerbank is a USAT Level II Certified Race Director and previous co-owner of TriUtah ( He currently serves as the Chairman of the USAT Rocky Mountain Region (RMR) Council. Chris has been involved with the RMR since 1995, and has served as the State of Utah representative and Race Director Representative prior to his appointment as Chair. He also currently serves on the USAT Hearing and Appeals Committee. He has produced more than 90 triathlon, multisport and running events since 1999, including USAT Rocky Mountain Regional Championship events and a 2007 World Age Group Championship qualifier. TriUtah events have been featured in media outlets including The New York Times, Triathlete Magazine, and Outside Magazine.  He has also worked with many of the premier national race directors in the country including Ironman and XTERRA.



Event Type: National
Entry Fee: $14.99 USAT Member or Race Director (0 CEU); $24.99 USAT Certified Race Director (1 CEU); $29.99 Non-USAT Members (0 CEU)
Event Date: May 9, 2013
Start Time: 3:00 PM MST

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