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Webinar: Maximizing Paratriathlete Presence at Your Race: Best Practices to Create and Implement a Handler Program


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Topic: Maximizing Paratriathlete Presence at Your Race: Best Practices to Create and Implement a Handler Program

With Paratriathlon making its debut in Rio 2016, the interest in this sport is growing rapidly. However, as interest rises, the onerous falls onto race directors to make the race both para-friendly and para-welcome, with one of the most crucial tasks being that a great experience is provided through a robust athlete handler program.  But what are the rules that race directors must follow?  How are handlers recruited and trained?  Are there best practices to follow? 

This webinar from marketing expert and USAT’s Northeast Region chair Justin Model  will provide a training guide to creating an ideal handler program, from the basics of the types of handlers to the roles of the handler.  Justin will provide an overview of the best practices from one of the largest and most successful paratriathlete races in the U.S., and offer best business practices that will increase interest from a variety of stakeholders in your community and beyond. Justin will also recommend workable techniques on grabbing hold of local media attention that will bring added interest for athletes, spectators and fellow racers alike to cheer on and inspire these athletes to crank, hop and run their way to becoming world class competitors.

Purchase this archived webinar here.

Justin Model

Justin Model is the marketing director for Accenture’s East Region (Washington, D.C. to Boston) where he oversee local marketing efforts, assist client and sales teams in marketing tactics - including sales strategies, market trends, thought leadership campaigns -- and manage our sponsorship and client relationship events including triathlons, movie premieres, museum events, and targeted niche programs. Justin support marketing programs for four specific accounts in the financial services, retail, and hospitality industries.

Outside of Accenture, Justin is active in the regional triathlon community.  In addition to serving as Chair of USAT’s Northeast Region, Justin was the former President of Asphalt Green Triathlon Club.  He also serves on the National and Regional Advisory Board of the Challenged Athletes Foundation and is a Level I Coach.  Justin completed his first Ironman in 2013. 

Justin lives in New York City.



Event Type: National
Entry Fee: $14.99
Event Date: Mar. 4, 2014
Start Time: 2:00 PM MST

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