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USA Triathlon is pleased to announce the launch of the Club Leadership Webinar Series, a multisport club education program that will share the best practices of official USAT clubs from across the nation. The Club Leadership Webinar Series will introduce webinar topics such as non-profit vs. for profit, marketing, sponsorships, youth participation as well as Paratriathlon involvement. 

Each webinar will be 50 minutes with 10 minutes for Q & A with the presenters. Clubs administrators, coaches and race directors will pay $14.99 to view the webinar. USAT Certified Coaches and Race Directors who wish to earn 1 CEU for this webinar must purchase the webinar and then complete the corresponding webinar exam. Those that wish to earn CEU credit would purchase the webinar exam for $9.99 for a total of $24.98; this total cost includes viewing of the webinar and 1 CEU credit. 

Fee Structure: 
$14.99 USAT Club Administrator (0 CEU) 
$14.99 USAT Member, Certified Coach, or Race Director (0 CEU) 
$34.99 Non-USAT Member or Club (0 CEU) 
$9.99   CEU webinar exam (1 CEU - instructions on how to purchase this will be in the webinar confirmation email) 

No refunds will be given for purchased webinars.

Questions regarding USAT Club Webinars? Contact

Upcoming Club Webinars 

Recently Archived Club Webinars

Topic: Coaching and Training Groups
with Mixed Abilities 

Presenter: Joella Baker

Date: Wednesday,
January 9, 2013

Time: 1-2pm Mountain,
12-1pm Pacific,
2-3pm Central,
3-4pm Eastern


As coaches of triathlon teams and clubs, you know it can often be difficult to prevent boredom or intimidation during training sessions.  Joella Baker has created a team dynamic in which her group can train together in many disciplines while still helping each athlete, from the 10:30 miler to the 5:30 miler, reach their personal goals. 

In this webinar, course objectives will be:

  • Team and relationship building
  • Training session implementation
  • Developing workouts that can fit all abilities with modifications
  • Engaging elite athletes to be welcoming and encouraging
  • Training session options that work for everyone
  • Keeping it fun
Purchase this archived webinar now. 
About Joella Baker

Joella Baker is the owner of Get Fit Families, LLC, a Level 1 USAT Certified Coach, a Youth and Junior Certified USAT Coach, and an ISSA Certified Personal Trainer.  Mrs. Baker has a Bachelor of Arts degree from Duquesne University and a Master’s Degree in Public Policy from the University of Pittsburgh.  With a background in fundraising and empowering volunteers for non-profit efforts, she has transferred that knowledge to her Get Fit Families Triathlon and Running Club.  She was diagnosed with Lupus in 2000 and uses multisport as a way to help others diagnosed with autoimmune diseases get their lives back on track.  She has competed in triathlons since 1987 and is a current member of the Team USA Long Distance World Championship Team.


Topic: Marketing and Social Media to Build Your Brand

 Presenter: Thom Richmond

Date: Thursday, 
February 12, 2015

A detailed overview of the strategy, tactics and techniques available to use marketing and social media to build a triathlon community.  How a combination of marketing, organizational development and technology is necessary to elevate the group's vision.  

The following topics will be featured.
  • Devising a communication strategy
  • Balancing social media platforms
  • The right time to use Facebook pages & groups
  • Forgetting about the 97%
  • Leveraging local partners and national brands
  • Tieing major initiatives and activities to brand partners
  • Resources available to 501c3

About Thom Richmond

Thom Richmond, Founder & President of California Triathlon, leads a 2,200 member triathlon team with 11 statewide Chapters.  California Triathlon is a 501c3 non-profit and is 100% funded by public-private partnerships and the occasional fundraiser.  Key programs include SPRINT [Swim, Pedal, Run Intro & Novice Team], Ironman TriClub Team, Epic Rides, Ocean Swim Series and VOGO [Volunteer One, Get One] race program.

Thom is a 4x Ironman finisher, 2014 Ironman AWA Athlete, USAT Level 1 Coach & recently gave a 2014 Keynote at the Triathlon Business International [TBI] Conference.  He earned a BS in Engineering from the University of Maryland and an MS in Engineering from Drexel University.  He works in the media and technology space.  He has a very understanding wife and a daughter who thinks soccer is way cooler than triathlon.

Topic:Win/Win/Win: How Organizing Group Training Benefits The Participants, The Sport, and Your Club

Presenter: Tom Henderson

Date: Thursday, 
February 26, 2015

Most clubs have organized training events to one degree or another. In this Webinar, we'll take a look at  one such program that started as a small effort to provide new triathletes a place to train together, and evolved into a newcomer-focused weekly training and education series. This program has benefited not only the participants, but the local club and the sport as a whole. Join us to learn more about the evolution of the Mere Mortals triathlon training group!

Purchase this archived webinar here!
 About Tom Henderson

Tom Henderson Developed an interest in triathlon when setting a fitness goal for himself in 1997. In training for his first sprint tri, he found a small training group who called themselves the "Mere Mortals" and were in their first year of group training. Over the years, the sport grew in the Florida Panhandle where Tom lived and trained, and he became involved in creating a local Triathlon club, Tri Gulf Coast, which took over the management of the Mere Mortals. Over the years it has grown from an informal gathering of a few people who wanted to train together. Tom became involved in the organization of the training group, and has acted as its coordinator for several years. Tri Gulf Coast has embraced the Mere Mortals training groups as an ideal way to promote the sport and welcome new athletes to our great sport.

Archived Club Leadership Webinars

Topic: Non-Profit vs. For-Profit
Presenter: Jason Burdge, Nor-Cal Juniors Multisport
Learn More

Topic: Funding a Multisport Group: Leveraging the Whole Ecosystem to Fuel Growth
Presenter: Thom Richmond, California Triathlon
Learn More

Topic: Marketing 101: The Fundamentals of Club Marketing
Presenter: Todd Waldner
Learn More

Topic: Engaging Paratriathletes in Your Multisport Club
Presenters: Mike Lenhart and Brad Smith
Learn More