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Rudy Project Extends Partnership Through 2012, Upgrades to Gold Level


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COLORADO SPRINGS, Colo. — USA Triathlon (USAT) is pleased to announce that eight-year partner Rudy Project has upgraded its sponsorship to the Gold Level and will extend its relationship with USAT through 2012.

As a Gold Level sponsor, Rudy Project will be advancing their tradition of support for USA Triathlon to the highest level. Rudy Project will continue to back a wide array of USAT programs, including the USAT Trade Team, National Team, and the National Championships program as the official sunglass and helmet sponsor of USAT.

Members will be able to take advantage of great offers and discounts through the Rudy Project website and will continue to see Rudy Project helmets and sunglasses used as prizes at USAT events and through promotional contests.

"Rudy Project is one of the most progressive companies we work with on an annual basis, and they are a vital partner for USA Triathlon," said USA Triathlon Senior Vice President of Marketing and Communications Tim Yount. "Their heritage of innovation and commitment to technology and quality has established their place as the premier eyewear and helmet brand in multisport and as an ideal partner for USAT." 

"I cannot express how excited Rudy Project is to renew its partnership with USA Triathlon and to commit to the highest level of sponsorship," said Rudy Project North America President and Co-Founder Paul Craig. "At Rudy Project, our focus is to provide triathletes with the most technical and functional sunglass and helmet products to solve problems they face during training and racing. We look forward to working with USAT and its growing membership over the next four years and to be the choice of triathletes for sunglasses and helmets, bar none."

About Rudy Project
Founded in Italy over 20 years ago on a steadfast devotion to technology, science, and innovation, Rudy Project has grown to set the standard for high performance eyewear and helmets. Today, Rudy Project North America has launched the brand throughout the United States and established partnerships with world class teams, athletes, and even Hollywood celebrities including five-time Tour de France winner Miguel Indurain, Ironman champion Chris McCormack, ands Hollywood fitness guru and celebrity trainer Gunnar Peterson and client Jennifer Lopez. 

Innovative technology and advanced science keep Rudy Project a step ahead of the ever growing list of competitors. Their unique materials and manufacturing techniques create lightweight, functional and extremely comfortable eyewear that lasts a lifetime. In addition, Rudy Project's superior lens technology is a defining characteristic of the brand. Rudy Project has received several prestigious awards including WIRED magazine's "Gadget Lab Top Pick" (Horus sunlgass), Outside magazine's "Gear of the Year" award (2008 Zyon sunglass / ImpactX PhotoPolar lenses and 2003 Maskeryna shades) and Men's Journal's "Breakthrough Award" (Ketyum sunglass) and "Timeless Design Award" (Syton SuperComp Time Trial Helmet). Rudy's innovative ImpactX Photo Polarized lenses provide polarized protection while also allowing triathletes to read any LCD monitor (e.g., heart rate monitors, digital watches) without blackened distortion and will become the standard of triathletes for years to come.

Visit Rudy Project online.

About USA Triathlon
USA Triathlon is proud to serve as the national governing body for triathlon - the fastest growing sport in the world - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,500 races and connects with more than 110,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.

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Media Contact:
Jason Mucher
Communications & Media Relations Manager
PH: 719-597-9090 ext. 105
FAX: 719-597-2121