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photo: Athletes for a Fit Planet

USAT Goes 'Green' with Athletes for a Fit Planet Partnership

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COLORADO SPRINGS, Colo. -- USA Triathlon has expanded its "GoGreen" Initiative and its efforts to offer members access to environmentally friendly events by partnering with Athletes for a Fit Planet in 2009.

As an official supplier and USAT "GoGreen" partner, FitPlanet will be consulting USAT on the sustainability initiative behind its four owned National Championship events in 2009. Also, triathletes interested in racing environmentally conscious events can find races with the Athletes for a Fit Planet Green Events designation on the online USAT sanctioned events calendar.

"USA Triathlon has always taken seriously the responsibility of offering events that are fun, safe and fair for all participants," said USAT CEO Skip Gilbert. "Our GoGreen Initiative and our partnership with FitPlanet take our responsibility to the next level by offering race directors the resources they need to minimize the environmental impact of their events and educating our members on where to find eco-friendly races in their area. We also want to ensure that our own championship events are conducted in a way that preserves the natural resources in the communities in which we race."

FitPlanet works with organizers of multisport, running, cycling, and walking events in the United States, Canada, Europe and Africa to implement environmentally responsible practices. They focus on helping events reduce, recycle and compost waste, reduce and offset greenhouse gas emissions, and minimize the environmental impact of the event at the race site. They also work with sponsors and vendors to improve their environmental practices.

"Athletes for a Fit Planet is excited to be working with USA Triathlon," said Bruce Rayner, the company's Chief Green Officer. "USA Triathlon's commitment to communicating the importance of environmental responsibility to its membership is vitally important to the health of the sport and the health of the planet. FitPlanet shares this mission and is looking forward to supporting USAT's efforts, including helping to green the four USAT owned National Championship events in 2009."

About Athletes for a Fit Planet
FitPlanet provides athletes with environmental information and news, including a Green Events Directory, so they can make informed choices about how to spend their money.

For event organizers we focus on the following:

  • Reduce, Recycle, and Reuse: FitPlanet works with you to reduce landfill waste, maximize recycling and composting, and reuse materials and equipment.
  • Minimize your Carbon Footprint: FitPlanet provides comprehensive solutions to reduce and offset your event's greenhouse gas emissions and the emissions from athlete travel.
  • Leave No Trace:  FitPlanet works with the race organizers and local communities to ensure the race site is left cleaner and healthier than it was found.
  • Greening the Supply Chain: FitPlanet helps race directors identify and select eco-friendly sponsors and vendors. We help sponsors and vendors adopt cost-saving, environmentally responsible practices.
  • Eco-Certification:  In a world where everyone says they are green, the only way to stand out is through certification. We provide a strategic framework and consulting services to help event organizers achieve certification as quickly and as economically as possible.

Learn more at www.afitplanet.com.

About the GoGreen Initiative
USA Triathlon is committed to implementing programs that preserve natural resources and protect the environment via its GoGreen initiative. This commitment is evidenced in USAT's use of recycled paper in printing projects, offering educational programs to its members, coaches and race directors, in addition to pursuing recycling and environmentally responsible efforts at its national office and championship events. Partnerships with organizations such as Athletes for a Fit Planet, Greenlayer Sports Apparel, and Eco-Sports Bottle ensure that USAT supports and promotes eco-friendly products and services in a manner consistent with the USAT GoGreen initiative.

About USA Triathlon
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USA Triathlon is proud to serve as the national governing body for triathlon - the fastest growing sport in the world - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,500 races and connects with more than 110,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.

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USA Triathlon Media Contact:
Jason Mucher
Communications & Media Relations Manager
PH: 719-597-9090 ext. 105
FAX: 719-597-2121

 

 

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