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Johan Bruyneel Keynote Tickets Available


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COLORADO SPRINGS, Colo. — The man who helped guide Lance Armstrong to a record seven Tour de France titles, decorated cycling legend Johan Bruyneel, will be a keynote speaker at USA Triathlon's 2010 Art & Science of Triathlon International Coaching Symposium, Friday, Feb. 12, at The Broadmoor.

Tickets for this one-of-a-kind event can be purchased online for $55. Registered attendees for the 2010 Art & Science Symposium receive a free entrance to the presentation.

Bruyneel, who served as team manager for Armstrong's U.S. Postal Service and Discovery Channel teams and general manager of Astana for 2008-09, will deliver his keynote presentation from 3-5 p.m. followed by a signing of his debut book "We Might As Well Win," which documents the philosophy behind the most successful coach in cycling history.

Bruyneel, who has guided his cyclists to nine Tour de France crowns and a total of 13 Grand Tour wins, will debut Armstrong's new Team RadioShack in Australia's Tour Down Under later this month in hopes of continuing the dynasty he meticulously formed during his management years.

"USA Triathlon is honored to have Johan Bruyneel join us for the Art & Science Symposium weekend," said USAT Coach Development Manager Linda Cleveland. "His dedication, expertise and coaching success will motivate cycling enthusiasts and coaches of all abilities and ages."

Purchase tickets online

More on Johan Bruyneel
One phone call from cancer survivor Lance Armstrong in 1998 changed everything for Johan Bruyneel. The recently retired Belgian cyclist, who won two stages in the Tour de France and wore the coveted Yellow Jersey, accepted the job as Sports Director for the underpowered American team of U.S. Postal Service. Not knowing much about the job, the tireless Bruyneel went to work - believing that he first could succeed in the job and then coming up with the ultimate plan for success, which included Lance Armstrong winning the Tour de France. The biggest challenge may have been getting Lance Armstrong himself to believe in that plan. As he told Lance in 1998 - "We Might as Well Win," which has since become the title of Bruyneel's debut book, documenting the philosophy behind the most successful coach in cycling history.
Over 10 years since that initial phone call, Bruyneel has amassed a most impressive palmares – capturing nine Tours de France and a total of 13 Grand Tours. Bruyneel has developed champions from talented cyclists and has been widely successful for getting a group of 60 people to buy into one common goal for the good of the team. In 2010, Bruyneel will take his winning philosophy to Lance Armstrong's newly formed RadioShack Cycling Team, in hopes of continuing the dynasty, which he meticulously formed during his management years at USPS, Discovery Channel and most recently Astana.

Bruyneel is also actively involved in other aspects of cycling. He sits on the Board of  World Bicycle Relief, which serves to give back to the less fortunate who rely on the bicycle for basic transportation needs. He has traveled as far as China to share his coaching philosophy at a Nike sponsored event to educate Chinese cycling coaches prior to the Beijing Olympics. The business world has also been enthralled by his leadership abilities; speaking at Fortune 500 companies, including Google, Starbucks and Nike. Bruyneel has been honored at the Australia's Legends Dinner for outstanding accomplishments in pro cycling and recently was awarded the Flanders-America Award for influential relations between the USA and his home region of Flanders. But out of all his numerous achievements, his greatest prize possessions remain his children Victoria and baby Christian.


For more information on Johan Bruyneel, visit

USA Triathlon Race Director Symposium

USA Triathlon Art & Science of Triathlon International Coaching Symposium