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USA Triathlon, GU Energy Labs Team Up for Silver-Level Sponsorship

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COLORADO SPRINGS, Colo. — USA Triathlon and GU Energy Labs — creator of the original performance energy gel — have agreed to an exclusive partnership that designates the Berkeley, Calif.-based company as a new Silver-Level Sponsor of the National Governing Body through 2013. The agreement is specific to the category of energy gels and chews.

The broad-based sponsorship benefits a number of USA Triathlon programs and constituent groups, including the organization’s annual members, certified coaches, certified race directors, regions and its National Team Program. Likewise, through the partnership, GU’s alignment with USA Triathlon provides the company with exposure to thousands of the nation’s top age-group athletes, events and programs on an annual basis.

As the official energy gel and energy chew provider to USA Triathlon, GU Energy Labs will supply GU Energy Gels and Chomps to support a variety of USA Triathlon programs, such as USA Triathlon National Championship events, Team USA, the USA Triathlon National Team Program and the USA Paratriathlon National Team. Additionally, GU will offer to provide products for on-course support for all 10 USA Triathlon Regional Championships.

All USA Triathlon certified coaches are eligible for a 40 percent discount on GU products purchased online at GUenergy.com. USA Triathlon annual members will receive a 20 percent discount on all online purchases.

“We are thrilled to join forces with a long-time industry leader such as GU Energy Labs and their tremendous product line of energy gels and chews,” said Rob Urbach, USA Triathlon CEO. “This new alliance allows USA Triathlon to further increase the overall value we deliver to members, whether you’re taking advantage of our online discount or receiving free product at USA Triathlon National Championship events.”

“Triathletes are not just our core users,” said GU Energy Labs president Brian Vaughan. “They also tend to be the most educated athletes in terms of nutrition and are early adopters for advanced nutrition. We are really honored and excited to have this opportunity to develop a closer relationship with USA Triathlon and our fan base in tri.”

About GU Energy Labs
GU’s original Energy Gel was launched in 1994 in Berkeley, Calif. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Brew Tablets are staples of endurance athletes worldwide, providing scientifically proven, performance-tested nutrition. For more information about GU, log-on to www.GUenergy.com.

About USA Triathlon
Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – one of the fastest growing sports in the world – as well as duathlon, aquathlon, aquabike, winter triathlon and paratriathlon in the United States. USA Triathlon sanctions 3,500 races and connects with more than 135,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including ITU World Championships, Pan American Games and the Summer Olympic Games. USA Triathlon is a proud member of the International Triathlon Union and the United States Olympic Committee.

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