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Olympic Preview Issue of USA Triathlon Magazine Features Exclusive Image Recognition Technology

Free Actable app launches exclusive digital Olympic-related content


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Continuing its aim to be the leading National Governing Body in the U.S. Olympic Movement with its print and digital initiatives, USA Triathlon is providing readers of USA Triathlon Magazine access to exclusive digital content for the first time with its recent Olympic Games preview issue.

One of the first magazines produced by Quad/Graphics available in the iTunes app store, USA Triathlon Magazine has taken the merging of print and digital technology one step further. USA Triathlon Magazine is among the first publications to utilize image recognition technology, and USA Triathlon is the only National Governing Body in the diverse Quad/Graphics portfolio to utilize interactive print technology.

By downloading and utilizing the free Actable app, which interacts with the cover image on USA Triathlon Magazine, readers will gain access to exclusive content related to each member of the 2012 U.S. Olympic Triathlon Team. The app will direct readers to a page for each athlete featuring a special video introduction, a photo slideshow and more. 

The newest version of Actable for iOS (iPhone, iPad) is required to access USA Triathlon Magazine content. This is now available.

Instructions on how to download the app and access the exclusive content are below including a video tutorial.

Experience USA Triathlon Magazine on your mobile device

The free Actable app interacts with the cover image on USA Triathlon Magazine to automatically launch exclusive Olympic-related content. All you need is your mobile device with a camera (iPhone, iPad, Android, etc.), this magazine and the Actable app.

Download the App

1. Search Actable in the App Store.

2. Download the app.

Getting Started

1. Launch the app (automatically opens your device’s camera).

2. Point the camera at the cover of the magazine as if you were taking a picture of the page. Adequately frame the page with your device. Not too close or too far away.

3. Hold your device over the image and tap the image with your finger to start exploring new content.

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USA Triathlon Magazine