What is your multisport focus this fall?
photo: USA Triathlon
Second Day of Symposium Features Key Topics for Experienced and New Race Directors
COLORADO SPRINGS, Colo. — The 2013 USA Triathlon Race Director Symposium concluded Saturday, marking another successful edition of the event as a number of the nation’s top event directors gathered at the Cheyenne Mountain Resort to network, share ideas and learn about the latest trends in the industry.
This year’s Race Director Symposium featured 101 attendees. Saturday’s keynote speaker was Bill Burke, one of the premier race directors in the industry. Burke, who directs the Aquaphor New York City Triathlon and Hy-Vee Triathlon among other events, shared case studies on crisis management with a packed room of race directors.
Additionally, the expo featured vendors representing some of the top companies in the multisport industry, including presenting sponsor Active Network and event sponsors MetLife and Competitor Group.
Day two of the Symposium kicked off early in the morning with the annual 5k Fun Run/Walk, sponsored by Sweatvac. Saturday also featured presentations by USA Triathlon CEO Rob Urbach on “Business, Revenue and Sponsorship Value;” Active Network on “Mapping the Course of Endurance and Learning about the Latest Endurance Event Trends;” Andy Emberton on “Interactive Crisis Management Plan Development;” Travis Snyder, the Color Run CEO, on “Understanding your Customer;” Mike Price on “Utilizing Outside Insurance Companies;” Dave Nicholas on “Sustaining and Growing Local Relationships;” and USA Triathlon Event Services Director Kathy Matejka on “The Success Equation: a Tool for Goal Setting and Assessment.”
“This year we created a focus,” Matejka said of the diverse lineup. “We brought in Dr. Creswell to follow up on the fatality study, and we committed a significant portion of our agenda to crisis management, developing a plan and executing it. This is not the glitz and glamour, but it’s critically important to our organization and our events.”
In addition to learning about crisis management and other topics, participants, including second-year race director Charles Warner of Portland, Ore., appreciated the opportunity to network with experienced race directors.
“The biggest thing that has stuck out has been the networking part of the weekend,” said Warner, who is attending his first Symposium. “I’m learning from other race directors about the relationships that people have and how everyone pretty much seems to get along and uses each other as resources.
“It’s a great event. I’m really glad I came for the first time, and I’m looking forward to putting on a better event,” Warner added.
For more coverage of the event, visit the USA Triathlon Race Director Symposium event coverage page at www.usatriathlon.org/2013RDSymCoverage.