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Olympic Blog: Turn to Tri for Compelling Storylines


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The 2012 Olympic Games have been dubbed by many as the “Social Media Olympics” and rightfully so. With more distribution channels than ever — websites, Twitter, Facebook and, yes, even traditional print and broadcast outlets — available to follow your favorite athletes, teams and sports, fans of the Olympics are already gold-medal winners before the first event is contested in London.

Every Olympian has an inspiring tale to tell, but you’d be hard pressed to find a more compelling group of backstories than you have with the five members of the 2012 U.S. Olympic Triathlon Team:

• Laura Bennett is back for a run at the podium at age 37 after finishing fourth in Beijing.
• Sarah Groff finished 2011 ranked third in the world after rebounding from painfully fracturing her sacrum (twice) in 2010.
• Gwen Jorgensen will compete on sport’s biggest stage less than two years after completing her first competitive triathlon while working as a full-time CPA.
• Manuel Huerta came to the U.S. from Cuba as a 13-year-old and will now represent the country that has given him opportunities he might not have otherwise had.
• Hunter Kemper makes an unprecedented fourth U.S. Olympic Triathlon Team appearance after bouncing back from a horrific elbow injury that left him unable to train for eight weeks early this year.

Our athletes have received strong mainstream media coverage in the lead-up to the Games, and much of it can be found by visiting I encourage you to bookmark this page and check it often throughout the next two weeks, as fresh content will be available daily from London in the form of blog entries, features, video interviews, etc.

Triathlon photographer extraordinaire Paul Phillips (@CompImagePhoto) will be along for the ride to bring you behind-the-scenes images from the U.S. team as it prepares for the Aug. 4 (women) and Aug. 7 (men) events in Hyde Park.

Our communications team is also proud of the Olympic preview content you can find in the latest issue of USA Triathlon Magazine. We hope our members enjoy the publication, and much of the content will make its way onto in the coming days.  

We are London bound tomorrow, so be sure to give us a follow on Twitter via @USATmedia, and we’ll do our best to take you along for the ride.

Go Team USA!

Related Topics

2012 Olympic Games, Olympics