Meet Luke

Luke is the Chief Marketing Officer for 2XU and has 15 Years in the sports industry covering everything from sales, product development through to marketing. A triathlete for the better part of decade racing everything from sprint through to ironman's.


My Power Within Statement – triathlon’s unique contribution to your life.

It has reset what I feel is possible, it has taught me discipline and patience for life, so much so that it has become my career.


The Discussion: Community – Using Triathlon to create a fitter, healthier world – physically, socially and mentally.

The power of community and the looking beyond your own personal goals to build a longer lasting impact on people's lives.