Strategies for Success: Race Director Education at 2026 Endurance Exchange

This January in Orlando at Endurance Exchange, USA Triathlon brings together race directors, industry leaders, and business experts to share best practices in event management, marketing, and operations.

Join your fellow race directors and endurance sports leaders for three days of immersive learning Jan. 9-11, 2026 in Orlando at the Caribe Royale Resort.  

Whether you’re a seasoned race director managing large-scale productions, a community organizer building grassroots participation, or someone passionate about delivering world-class race experiences, the Race Director Track at Endurance Exchange will give you the tools and strategies to thrive in today’s endurance landscape.

Don’t miss these key race director sessions, focused on Business & Operations, and check out the full lineup of topics covered at Endurance Exchange here.  

Digital Marketing and Social Media Strategy for Race Growth

Comprehensive digital marketing approaches for triathlon events, including social media campaigns, content marketing, and online community building. Learn to build an online presence that drives registration and creates engaged participant communities.

Sponsorship Acquisition and Partnership Development

This session covers proposal development, relationship building, and value creation. Learn to create mutually beneficial partnerships that provide sustainable revenue while enhancing participant experience.

Turn First-Timers into Lifers

Strategies for creating exceptional first-time race experiences that convert newcomers into lifelong triathlon participants. This session covers participant journey mapping, touchpoint optimization, and community building.

Vendor Management and Cost Control Strategies

Effective vendor relationship management and cost optimization strategies for triathlon events. This session covers contract negotiation, service level management, and cost reduction techniques.

• Gain practical tools to enhance athlete safety, operations, and race-day experience
• Learn marketing and sponsorship strategies to grow registration and revenue
• Explore panel discussions on the future of endurance events and connect with peers who’ve faced the same challenges
• Build relationships with coaches, club leaders, and industry partners that can directly benefit your events

Mark your calendar for Jan. 9–11 in Orlando — and be ready to take notes. Register today!