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State of the Sport

    Produced for the second consecutive year by Sponsorship Research International (SRi), the USA Triathlon State of the Sport Survey provides valuable insights on the current state of the multisport industry and USA Triathlon membership. USA Triathlon annual members, including coaches, race directors and club leaders were surveyed to help identify key trends in the endurance sports industry. At Endurance Exchange 2024, Julie Zdziarski of SRi discussed the key trends and findings from the State of the Sport Survey, highlighting key findings that are helpful for race directors, coaches and club leaders as they plan their business for 2024 and beyond.


    Preview of Insights:

    • 51% of club members are more likely to sign up for a race if their club is participating
    • Annual spending on multisport increased 12% in 2023
    • 33% of members predict spending will increase in 2024
    • 22% of members pay a coach for training plans
    • 51% of coaches anticipate their number of athletes to increase in 2024
    • 67% of race directors offered races with more than one multisport discipline in 2023

    State of the Sport - 2024

    • State of the Sport Survey and Recorded Presentation by SRi

      Turbo-charge your coaching or events business plan by diving into the targeted insights and expert presentation from the State of the Sport Survey.

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    State of the Sport Webinar

    • State of the Sport Q&A: Dive Deeper into the Key Trends of the Multisport Industry

      Date: March 25th, 2024 4:00 PM Mountain Time (US and Canada)

      Join USA Triathlon leaders for the opportunity to ask your questions and dive deeper into the key takeaways from USA Triathlon's State of the Sport Survey. Produced for the second consecutive year by Sponsorship Research International (SRi), the USA Triathlon State of the Sport Survey provides valuable insights on the current state of the multisport industry and USA Triathlon membership. USA Triathlon annual members, including coaches, race directors and club leaders were surveyed to help identify key trends in the endurance sports industry.

      To receive an exclusive invitation to register, purchase your copy of the 2024 State of the Sport.

      (If you attended Endurance Exchange, you should have already received your invitation to register.)

    Webinar Q&A

    • Submit Your Questions

      We want to make the State of the Sport Q&A: Dive Deeper into the Key Trends of the Multisport Industry webinar as valuable and relevant to you as possible. To ensure the webinar meets your needs and interests, please share any questions or topics you would like the webinar to address.

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