USA Triathlon Strategic Plan

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    Elevate 2028 USA Triathlon Strategic Plan graphic
    Elevate 2028 USA Triathlon Strategic Plan graphic (Photo by USA Triathlon)
    We are dedicated to growing the sport and serving its participants in new and innovative ways.
    Victoria Brumfield, USA Triathlon CEO

    USA Triathlon’s Elevate 2028 Strategic Plan will guide the organization’s priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched support to the multisport community, and reach vast new audiences culminating at the Olympic and Paralympic Games Los Angeles 2028.

    Elevate 2028 is intentionally extended through 2028 to mark the moment when the Summer Olympic and Paralympic Games will return to the United States — to Southern California, the birthplace of triathlon — for the first time in 32 years. The LA 2028 Games will mark the first time triathlon is contested in the Olympic and Paralympic Games on U.S. soil, providing the opportunity to build a legacy in the U.S. and create mainstream exposure for the sport on an unprecedented scale.

    Vision: To grow, inspire and support the triathlon/multisport community.

    Mission: To provide resources that empower members of the triathlon/multisport community to reach their full potential.

    Our Guiding Principles

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      USA Triathlon


      We embody the aspirational ideals set by our Olympic and Paralympic athletes, reaching the highest levels of performance in everything we do.

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      USA Triathlon


      We operate in a spirit of service and giving back, enabling the triathlon/multisport community to attain its goals and thrive.

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      USA Triathlon

      Diversity, Equity, Inclusion, and Access

      We aspire to ensure the sport is reflective of the country we represent, and value and embrace diverse backgrounds, experiences and perspectives.

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      USA Triathlon


      We maximize reach and available resources through strategic partnerships.

    Elevate 2028 USA Triathlon Strategic Plan graphic
    Elevate 2028 USA Triathlon Strategic Plan graphic (Photo by USA Triathlon)

    View the Plan

    Serve and Engage Our Community: Provide exceptional service, resources and value to our constituent groups – including Race Directors and Event Production Companies, Coaches, Officials, Clubs, Volunteers, Athletes and Fans, and any other individuals or organizations that support the triathlon/multisport community.

    Grow the Sport: Increase participation and engagement by expanding and simplifying pathways for new athletes to enter the sport and develop and maximize their triathlon/multisport potential while empowering and providing meaningful value and support for USA Triathlon members.

    Elevate the Brand and the Sport: Inspire athletes of all ages to become participants, fans and lifelong members of our community by sharing and celebrating the virtues of the sport, the mission of USA Triathlon, and the personal, unique and shared qualities of our members.

    Embody Sport Leadership: Demonstrate global excellence in athlete support, sport performance and business operations.

    Ensure Financial Strength: Diversify and increase revenue streams to fund our strategic priorities.

    Strategies and Target Outcomes

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