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USA Triathlon Chooses Nirvana as Exclusive Travel Management Partner

by USA Triathlon

USA Triathlon logo lockup with Nirvana logo.
USA Triathlon/Nirvana

USA Triathlon Chooses Nirvana as Exclusive Travel Management Partner

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has partnered with Nirvana as the organization’s exclusive travel management services partner for athlete and national office travel through specialized travel services designed to seamlessly integrate with USA Triathlon’s travel needs. Nirvana will also support USA Triathlon’s National Championship events in collaboration with USA Triathlon’s hotel booking platform, HotelPlanner. 

Nirvana is a long-term supporter of triathlon, having been involved in the sport for over 24 years, providing specialist travel and accommodation services for athletes and national federations across an expanding portfolio of international events, including IRONMAN Global and the World Triathlon Series.

As part of the company’s continued expansion into North America, this partnership allows Nirvana to continue its support of USA Triathlon on a more formalized basis as the organizations continue to grow and evolve the partnership into something unrivaled ahead of the LA 2028 Olympic and Paralympic Games. 

“The partnership between USA Triathlon and Nirvana was an easy decision,” said Victoria Brumfield, USA Triathlon CEO. “Nirvana’s expertise in global travel for individuals and groups makes them a great fit for streamlining our multifaceted needs from business travel to international team events, allowing our staff to focus on performance while Nirvana handles the logistics.” 

“We are thrilled to have formalised our relationship with USA Triathlon. After working alongside many national federations over the years, we know we can support USA Triathlon’s key objectives and deliver an amazing product to high performance, high performance para, and age-group teams.” said Nigel Morris, managing director at Nirvana.  “We are genuinely thrilled at the prospect of expanding this relationship to include the USA Triathlon Age Group Teams, a group we have seen attending World Championship events over the years.  Our organic growth into the U.S. marketplace means we now have the opportunity to work with excellent new partners and alongside some of the best athletes in the sport. We can’t wait to get started and see the U.S. team supported by Nirvana in this new expanded relationship.” 
About Nirvana Europe
Nirvana started business over 24 years ago delivering the travel and accommodation infrastructure around the Great North Run, the world’s biggest half marathon. Today it is a strategic partner and major supporter of some of the world’s biggest sporting events and their athletes, officials, and dignitaries. However, at its heart, it is still a family business passionate about sport and travel. Over the years the company has developed a well-defined process the “Nirvana Way” of providing its customers with a portfolio of services to support their event. This level of service has been acclaimed by sports men and women at all levels from world champions to the charity fun runner. From the outset Nirvana established itself as a partner to sporting events, working with the organisers to design and deliver fully integrated travel and accommodation infrastructure around the field of play. As the event industry has grown it has become clear that integrating the sporting event, travel and logistics reduces potential “points of stress” and significantly improves the customer experience. For more information, visit

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).