pink and orange graphic that reads USA Triathlon #DreamingSeason presented by ICON Meals
Triathletes Encouraged to Share their Goals for 2024 Season During Dreaming Season Presented by ICON Meals
by USA Triathlon
COLORADO SPRINGS, Colo. — USA Triathlon today announced the start of its seventh annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs throughout December to Jan. 12 and encourages multisport athletes to set their goals, dream big and race local ahead of the 2024 racing season. ICON Meals is a leading meal delivery service with a mission to make healthy eating convenient and enjoyable
#DreamingSeason is also supported by SPRYNG, a 100% wireless, portable calf massager designed to help reduce muscle soreness, relieve pain, and improve muscle performance.
During #DreamingSeason, USA Triathlon will publish inspiring content focused on training and goal-setting at usatriathlon.org, with leading USA Triathlon Certified Coaches and industry experts offering their advice on everything from goal-setting, reflecting on your season, preparing for your first triathlon and reaching your mental potential. USA Triathlon will also promote its Events Calendar, featuring local, USA Triathlon Sanctioned events around the country, and the USA Triathlon National and State Championships calendar, so athletes can plan their 2024 race calendar.
“For many of us, the end of the year is a time of reflection and a time to plan the year ahead. USA Triathlon’s annual #DreamingSeason campaign is our way to bring the multisport community together during this time and inspire multisport athletes across the country to set and commit to their goals for the upcoming year,” said Victoria Brumfield, USA Triathlon CEO. “We encourage athletes to set a plan for the year – find a local sanctioned race in your area, join a USA Triathlon Official Club, hire a USA Triathlon Certified Coach, and invite a newbie athlete to train alongside with you. We’re all encouraged to dream big in 2024.”
“ICON Meals is extremely proud to present USA Triathlon’s Annual #DreamingSeason,” said Todd Abrams, CEO of ICON Meals. “We are honored to contribute to encouraging both longtime and newbie triathletes to set their goals ahead of the racing season and hopefully more to come.”
“The science and technology behind the products I used on my body must be sound and backed by peer-reviewed results. That’s the difference between SPRYNG and their competitors, and it’s why I chose to partner with this groundbreaking sports tech company,” said Gabby Thomas, U.S. Olympic track and field medalist.
Through Jan. 12, athletes are encouraged to comment on any USA Triathlon social media post related to #DreamingSeason on Facebook, Twitter and Instagram by sharing their personal goals, including the USA Triathlon Sanctioned race they are dreaming of completing in 2024.
About ICON Meals
ICON Meals: Fuel Your Life with Delicious, Convenient, and Healthy Food
ICON Meals is a leading meal delivery service with a mission to make healthy eating convenient and enjoyable. Their Signature Menu features robust, nutrient-dense meals rotated monthly, ensuring you have access to a fresh and exciting array of delicious and nutritious options throughout the year. ICON also offers custom meals, a la carte proteins and sides, as well as a variety of clean seasonings and protein-focused snacks, catering to your individual dietary needs and preferences.
Committed to the highest standards of food safety and quality, ICON Meals is USDA Certified and operates from a gold standard HACCP-certified facility. Their state-of-the-art kitchen undergoes rigorous daily inspections by the Texas Department of Health, ensuring that every meal is prepared with the utmost care and attention to detail.
ICON Meals’ team of passionate individuals is dedicated to improving the health and well-being of others by providing convenient, delicious, and nutritious food at an affordable price. They believe that everyone deserves access to healthy meals that fit their lifestyle and dietary needs, and they strive to make it easy and enjoyable for everyone to reach their health goals.
SPRYNG is a revolutionary, 100% wireless, portable calf massager designed to help reduce muscle soreness, relieve pain, and improve muscle performance.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).