USA Triathlon, Gatorade Extend Partnership, Enhance Race Director Program
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by USA Triathlon
COLORADO SPRINGS, Colo. – USA Triathlon and Gatorade today announced the two multisport industry leaders have agreed to a two-year deal that expands the USA Triathlon Race Director Program and enhances USA Triathlon High Performance efforts, and positions Gatorade as the official sports beverage and official hydration partner of USA Triathlon through 2024. Gatorade is the longest-tenured corporate partner in the history of USA Triathlon, with the relationship dating back more than 20 years.
The USA Triathlon Race Director Program is a long-standing program that provides Gatorade Endurance product to race directors who sanction their events with USA Triathlon. This two-year extension on the partnership expands the program to include a greater number of eligible race directors.
“The support Gatorade is providing to local race directors around the country is unmatched and is a testament to their commitment to support and grow our multisport community,” said Victoria Brumfield, Chief of Staff and Chief Business Development Officer. “This partnership embodies our approach as an organization – developing unique partnerships and opportunities’ to create and drive value for our constituents nationwide.”
Gatorade will provide product for USA Triathlon Multisport National Championships Festival presented by Toyota, Toyota Legacy Triathlon and Paratriathlon National Championships, Zone3 Youth and Junior Nationals and Toyota Age Group National Championships.
Additionally, Gatorade will deliver product to USA Triathlon Junior Select Camps and Collegiate Recruitment Camps and other USA Triathlon High Performance programs, USA Triathlon Coaching Clinics, and USA Triathlon Foundation. All USA Triathlon annual members will continue to receive an exclusive discount.
About Gatorade Endurance
Gatorade Endurance, a division of The Gatorade Company under PepsiCo (NASDAQ: PEP), is a line of sports nutrition products created specifically to meet the demands of endurance athletes during longer, more intense training and racing. Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute (GSSI), Gatorade Endurance products deliver the critical fluids and nutrients endurance athletes need during training and racing. For more information and a full list of products, please visit GatoradeEndurance.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).
The USA Triathlon Race Director Program is a long-standing program that provides Gatorade Endurance product to race directors who sanction their events with USA Triathlon. This two-year extension on the partnership expands the program to include a greater number of eligible race directors.
“The support Gatorade is providing to local race directors around the country is unmatched and is a testament to their commitment to support and grow our multisport community,” said Victoria Brumfield, Chief of Staff and Chief Business Development Officer. “This partnership embodies our approach as an organization – developing unique partnerships and opportunities’ to create and drive value for our constituents nationwide.”
Gatorade will provide product for USA Triathlon Multisport National Championships Festival presented by Toyota, Toyota Legacy Triathlon and Paratriathlon National Championships, Zone3 Youth and Junior Nationals and Toyota Age Group National Championships.
Additionally, Gatorade will deliver product to USA Triathlon Junior Select Camps and Collegiate Recruitment Camps and other USA Triathlon High Performance programs, USA Triathlon Coaching Clinics, and USA Triathlon Foundation. All USA Triathlon annual members will continue to receive an exclusive discount.
About Gatorade Endurance
Gatorade Endurance, a division of The Gatorade Company under PepsiCo (NASDAQ: PEP), is a line of sports nutrition products created specifically to meet the demands of endurance athletes during longer, more intense training and racing. Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute (GSSI), Gatorade Endurance products deliver the critical fluids and nutrients endurance athletes need during training and racing. For more information and a full list of products, please visit GatoradeEndurance.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).