Marketing, Promotion and Partnerships

To ensure that your event is a success, it's important to promote it effectively. This resource guide offers advice on how to create a marketing plan, build race awareness, develop effective advertising and PR strategies, as well as templates and ideas for social media, email marketing, and working with media/sponsorship partners for your events.

Logo Usage

USA Triathlon allows sanctioned events to use the USA Triathlon logo in marketing the race. There are rules that govern how the logo is used, however, and sanctioned events must use the latest version of the logo.

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